UK Celebrities Love Aruna Seth

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Aruna Seth shoes have become a celebrity favourite. Stars such as Amanda Holden, Pixie Lott, Katherine, Jenkins and Sophia Bush have all been seen wearing Aruna Seth. The shoes are the perfect addition to your party dress as proven by these lovely celebrities who have worn them on the red carpet.
Amanda Holden was photographed in Good Housekeeping wearing Aruna Seth Nia frills cream and gold Shoes.
Pixie Lott looked gorgeous wearing Aruna Seth Liana black ballerina to the Ivy restaurant.

Martine McCutcheon wore Aruna Seth Ivory Farfalla Platform shoes shoes for an Activia Advert.
Kate Garraway loved her Aruna Seth Nia frills shoes and wore them to The Sun’s Military Awards.
Katherine Jenkins owns several pairs of Aruna Seth shoes and posted a photo of her collection on twitter to the delight of her fans.

Cher Lloyd’s stylist loves Aruna Seth and requested twenty pairs for the X-Factor tour.
Sophia Bush graced the Golden Globe’s Red carpet wearing the Aruna Seth Cerise black satin wedge.
Goldie Hawn wore Aruna Seth’s most expensive $4,500 Cinderella shoes covered in 3,000 Swarovski crystals to the New York Premiere of Nine with her daughter Kate Hudson. Goldie said "The minute I put them on I did not want to take them off. They were so comfortable... and for evening shoes that's saying a lot."

Other celebrities that have been seen in our shoes include Carly Steele, Jennie Mai, Catt Sadler, Kristan Guerro, Anouska Beckwith and Francia Raisa.
Bridal Shoes, Butterfly Shoes, Fashion Shoes.
For more information please contact us on 0208 773 7859 or email nia@arunaseth.com.

Bridal Shoe Traditions

At Aruna Seth, we’re bound to say bridal shoes are the most important investment a bride can make for her wedding day.  We’re right though as shoes are highly associated with old weddings traditions if you look-back through history and different cultures.

Coins and shoes...have a long history in many wedding traditions across the world because they symbolise prosperity, love and unity. Placing a silver sixpence coin in the brides left shoe became part of wedding tradition in Victorian times; the coin would come from the bride or father in the hope it will bring the marriage a lifetime of wealth.  Sweden developed its own version of the ‘shoe-coin’ tradition, in the 19th century Swedish brides received a gold coin from their mother and a silver coin from their father placed in their shoes to ensure prosperity.  In Germany, a old tradition is to collect pennies for years before the wedding to buy shoes for the bride with the money collected; if all brides encouraged family members to save their pennies, no Aruna Seth shoe would be out of budget for a bride’s big-day!Throwing shoes...in Tudor times in the UK, throwing old shoes at the end of a wedding ceremony is an old custom which originated with the ancient Assyrians, Hebrews, and Egyptians who gave or traded sandals as a symbol of good faith.  Nowadays the tradition of throwing shoes at the couple has toned down to tying shoes to the back of the newlyweds' car.  In China it is a custom to throw a red wedding shoe to the innermost recesses of the bridal bed and the shoes are never to be removed as this symbolizes a bride does not marry twice in her lifetime

Stealing shoes...traditionally Bridal Shoes bring plenty of fun, amusement and mischief to a wedding day due to a mixture of shoe stealing and hiding.  In India, one tradition entails stealing and hiding the groom’s shoes on the day of the wedding by the bride’s sisters and cousins.  The groom has the remove the shoes during the ceremony and the Bride’s family makes an off the wall plan to steal the shoe and hide it whilst the groom’s family tries to protect the shoe.  Usually the bridesmaids successfully steal the shoes as it is a matter of their pride and honor.  Once the ceremony is over, the groom needs his shoes back so along with his family they start searching and the bridesmaids surround him and ask for a huge sum of money which the groom pays to get his shoes back.  In Russia the ‘stealing-shoe’ tradition is carried out in reverse; at the wedding reception after the first dance it is a custom for the bride to be ‘stolen’ from the reception crowd and when the groom starts looking for her a ransom is requested.  Usually it's the groom’s friends who "steal" the bride, the bride's friends add dilemma to this tradition as it is custom to steal the bride's shoe and order a ransom from the groom to receive them back.

The Bouquet, single ladies and shoes...in the US and UK it’s a tradition to toss the wedding bouquet into a gathering of single female friends and relatives to offer good-luck; it is believed the person who catches the bouquet will become the next to marry in the future.  The custom of the bride throwing her bouquet over her shoulder to see who caught it was originally a shoe thrown over the shoulder until it changed to flowers.  In Greece unmarried friends of the Greek bride write their names on the sole of the bride’s shoe; the girls whose names are not rubbed off at the end of the evening are supposed to get married themselves within a year.  In Colombia, brides marry in long white wedding dress and during the wedding reception all single persons put one of their shoes under her dress; the groom then chooses one shoe from underneath this dress and the owner of this shoe is given good fortune to marry next.

Vogue Fashion Night out

The idea of Vogue Fashion Night Out is not just an evening on the tiles and networking, it’s to get retailers selling and that it does!  Bruton Street Mayfair, which is where we were was a sea of fashion clad shoppers swarming the magnificent shops of Mayfair.  London has a great source of energy and by just walking around it inspires me to overwhelming levels. You see, everybody is here to make it; to be at the top of their game and this is what I love about London. We were invited to theMatthew Williamson store event and after party – Matthew’s as ever was the party to be at. It’s so laid back and friendly and of course the clothes are amazing.  He did it in connection with Momo’s so we had a Moroccan theme and we were joined there by Vogue Editor, Alexandra Shulman, and Twiggyamongst others. Bruton Street was buzzing and all the shops were full, so London was most definitely deemed a success. We also managed to swing by Jenny Packham’s store to see her delightful sequin dresses.  An exciting part of the evening was viewing a wrapping demonstration by Roland Mouret at his stand-alone store.  He used large pieces of material and pinned them on models to come up with some amazing pieces in minutes.  The best thing about the Roland Mouret party was the cakes he put out to celebrate his 50^th birthday...
Vogue Fashion Night Out is getting bigger and bigger and now features in 16 countries worldwide; three more locations than last year spreading as far afield as New Delhi and Sydney.
Bridal Wedges

HELLO! Magazine & Amanda Holden...

More About HELLO! Magazine & Amanda Holden...

We rushed to the local newsagents this week to pick up a copy of the latest HELLO! Magazine because we were dying to take a look at Kim Kardashian's wedding pictures plus her three amazing gowns...

But we found it hard to turn the pages to see Kim Kardashian’s wedding pictures because we were even more excited to see our shoes were featured in HELLO! Magazine being worn by Amanda Holden.  Our lovely Nia frills gold nappa leather strappy sandals with nude grosgrain ribbon and touched with a diamante embellishment...

Bridal Shoes